Fashion undergoes continuous change, adapting with every passing season. For those passionate about style, remaining well-informed is essential. In India, fashion runways showcase a blend of traditional and reinvented classics, while various social media platforms abound with a rich assortment of sarees, wedding lehengas, Kurtis, and more. Trends may be ignited by designers, but it is the collective influence of women worldwide that shapes enduring styles.
Best-Selling Indian Ethnic Attire
Our assortment features a diverse range of silhouettes, hues, and patterns – carefully selected best-sellers within each category. These are beloved by actual customers, and acclaimed for numerous occasions.
Popular Lehenga Cholis
The Indian lehenga holds a dominant position, serving as an essential choice for weddings. While enduring favorites like Banarasi silk lehengas and intricately embroidered floral silk lehengas retain their timeless charm, contemporary trends welcome tiered/ruffle lehengas, 3D embellishments, sequins, and mirror-work lehengas in understated color palettes.
Best-Selling Salwar Suits
Originally a regional attire, the North-Indian salwar kameez has garnered widespread global appeal. Blending style and comfort, it stands as a fashion favorite across all age groups. Trends like Palazzo suits, Anarkalis, lightweight lehenga suits, peplum suits, and fusion variations are gaining popularity. Sharara suits thrive, particularly during weddings and festivals, while super-flared net suits adorned with delicate embroidery shine in bridal and special occasion attire.
Top-Selling Sarees
Sarees epitomize timeless elegance, capturing both tradition and style. Silk sarees continue to be essential for festive occasions, while ruffle sarees bring a touch of party flair. On-trend choices include pre-stitched sarees and plain sarees with statement borders. Minimalistic sarees that exude maximum impact are currently in vogue.
Best-Selling Kurtis
Kurtis serves as versatile essentials suitable for daily chores, office wear, and dinner outings. Anarkali Kurtis and coordinated Kurti-palazzo sets are currently trending this season. Comfortable fabrics such as cotton, rayon, and lightweight georgette are preferred choices. The inclusion of power prints adds vibrancy to these stylish ensembles.
Kids’ Wear Hits
Children seek fashionable outfits from an early age. Brocade lehenga cholis and Anarkali gowns are popular choices for girls, while classic kurta sets are the dominating trend for boys.
Best-Selling Menswear
Brocade sherwanis, Jodhpuri suits, and silk kurta pajama sets maintain their timeless appeal. The trend of Indo-western suits and kurtas paired with Nehru jackets is on the rise. Men are adopting new color palettes such as pink, mint blue, and purple. Offbeat prints and vibrant motifs are redefining the landscape of ethnic wear for men.
Accessories Shine
Filigree necklaces, oxidized metal earrings, and diamond-studded pieces enhance outfits. Trending dupattas include varieties like Banarasi silk and digital prints. Popular choices for accessories are clutch bags adorned with motifs and slogans. Men’s ethnic wear is elevated with safes and colorful head accessories.
